KPMG Nunwood

UK CEE Analysis

2015 UK Customer Experience Excellence analysis


The continuing quest to outperform competitors has led to an improvement in the UK PLC score overall for the first time in three years, as customer experience strategies begin to have an effect. However, there is still more to be done, as the UK remains behind the world leader in customer experience - the USA.

The creation of positive memorable experiences is becoming the new battleground in improving customer value. This report identifies the exemplar brands and explores the importance of creating memorable experiences to achieve brand loyalty and advocacy. This year's UK customer experience leaders are all masters at creating memorable moments for their customers.

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