KPMG Nunwood

Based on global research

10 years

2,700 detailed brand reviews

Over 3 million individual evaluations

24 countries

The Customer Experience Excellence Centre

The Customer Experience Excellence Centre is a think tank focusing on understanding the external and internal characteristics of the organisations that excel. Our work is grounded in an evolving ten year programme of research. We do this independently and globally, enabling our clients to learn without bias from the world’s best customer brands.

The Excellence Centre gives you access to:

The Six Pillars

A universal set of emotional qualities that define every outstanding customer experience.

View The Six Pillars


Discover the best practices of the leading customer brands by accessing national analysis and white papers, enabling you to develop your CX strategy with best practice understanding as its base.

View Publications


Engage with other CX professionals at networking events designed to help members turn global customer experience best practice into more effective business results.

View Events


Learn from CX best practice whilst networking with like-minded peers.

View Training


Keep up to date with the latest CX thinking through the Excellence Centre blog

View Blog