Nunwood fieldworkers are equipped with the latest generation of PDA technology – combining the capabilities of a remote data capture tool, mobile phone and digital video camera. Data is captured and processed automatically and can be transferred in real time back to the Nunwood server. With quick data turnaround Nunwood are able to provide more timely daily reports that are reflective of the most recent events.
PDAs have multimedia capabilities - allowing us to capture live video vox pops easily and transfer these immediately to Nunwood’s server. Whilst the use of PDAs streamlines quantitative research, we gain more lively, interpretable qualitative feedback. Major cost and time savings in terms of printing, data processing and scanning associated with a paper-based method of data collection. What you pay for is expert interpretation and analysis – not administration of paper surveys and data processing.
Over the last 2 years, we have moved several major tracker studies (c, 250,000 interviews per annum) to PDA and have been able to exploit the benefits of the technology to offer faster service at lower out-cost.
- Cost Effectiveness – No printing or postage and limited administration
- Speed – Same delivery speed as web-based surveying.
- Response Rates – You are not compromising your audience due to outdated methodologies – respondents like PDAs!
- Added Value – Vox Pops, images, voice recording! All capbilities the PDA has that can bring real added value to the research.
- 400+ Devices available to go… NOW!
- Full Coverage of UK & Ireland.
- Ability to cover any external methodology – exits, streets, door2door, hall test, pre recruitment.
- Flexibility to make changes or additions to questionnaires at the last minute or even when fieldwork is taking place.
- The robustness of applying complex quotas to projects remotely from a central server meaning you can control interviewers all over the UK and Ireland at the touch of a button.
- The PDA is a powerful device – capable of handling the same complex routings and algorithms found behind complex CATi or Web surveys – such as those used for trade-off analysis, conjoint analysis, brand price trade-off and discrete choice surveying.
- Constant stream of 50 surveys per minute is common.
- Live Internet updates of how fieldwork is progressing.
