View client success story 1 / 2 /
With so many activities taking place at once, not to mention your competitors doing the same how can you isolate and measure the impact of each of your marketing efforts individually to ascertain what’s working and what isn’t working?
"At Nunwood we utilise sophisticated econometric modelling techniques to effectively isolate and quantify how various factors contribute to driving overall sales."
Sam Gardner,
Director, Market Analytics
samgardner@nunwood.com
How marketing mix modelling can help you:
Evaluate the effectiveness of your advertising activity
- What is the short/long term sales uplift generated?
- What is the ROI of advertising?
- Is your current campaign wearing out?
- What is the optimal weighting of TVR activity (drip Vs burst)?
Inform pricing and promotion strategies
- Quantify price elasticities
- Identify price cliffs to inform optimal pricing strategies
- Quantify the impact of different promotional activities on sales (feature, display, multi-buy, EDLP price cuts/Discounting etc.)
- Calculate ROI of promotions
Evaluate competitor activity
- Who are your closest competitors?
- How does competitor pricing, advertising and promotional activity impact on your sales?
- What is the best advertising and pricing strategy to beat the competition
Market assessment
- Is the market in decline or growth?
- What are the key market drivers?
- How competitive is the market?
- Are we operating in a collusive market place?
Our econometricians are story tellers.
We see our models as a means to an end, not an end in themselves.
