Simplistic analysis delivers simplistic insight. Market Analytics deliver more insight, more action and more profit.

The division comprises PHD level mathematicians and econometricians with the rare capacity to merge theoretical skills with commercial problem solving.

“The avoidance of black box techniques and
the vision to blend hard data with consumer insight data means more accurate and pragmatic solutions for our clients”

Sam Gardner
MD: Market Analytics

Our Services:

Marketing Mix Modelling

Isolate and measure or predict the impact of each of your marketing efforts individually to calculate the return on investment and impact on brand image.

Business Modelling

Model consumer demand and corporate costs to build simulators that can forecast revenue flows and predict the impact of changes in pricing, product specification and competitive pressures on your business.

Category Management

Enhance the performance of your product offering through our best practice approach to category management.

Customer value modelling

Raise the profile of the customer experience within your organisation – quantify what it is worth!...

Analytical Consultancy

Make the most of all your internal data sets via Market Analytics in house consultancy service.

MR Analytics

Maximise the value of your primary research using our advanced analytical techniques.

Nunwood: "Profit Through Knowledge"

“Market Analytics has done the best job of replicating real world purchasing scenarios and has helped Hallmark move away from more contrived methods of range evaluation. It has given us real insight into the trade-offs and cannibalisations that occur within our model line.”

Allen Broome,
Director, Hallmark US