Financial clients include:
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Banking:
The retail banking sector is starting to see the effects of reduced consumer confidence as the interest rate rises of the past two years start to bite.
Usage of credit cards in particular is set to fall as more and more people become aware of the risks associated with unsecured personal debt, and it is up to the major players in the market to provide workable solutions to the problem.
Competition for current accounts is likely to become more ferocious as a result, with more of the big players looking to develop long term value from each customer rather than simply going for short term gains.
Insurance:
The insurance industry has seen few major innovations in recent years and is suffering from an increasingly price conscious customer base for whom the barriers to switching are disappearing. The time is ripe for providers to develop ‘added value’ propositions to engender loyalty (such as Norwich Union’s Pay As You Drive scheme), or alternatively explore emerging markets such as the growth in SMEs who buy commercial insurance but act in many ways like personal customers.
Life and pensions:
The Turner report has brought saving for retirement to the forefront of public debate, and treasury initiatives such as self investment pension plans, are likely to impact on how consumers view pension provision. With the recent downturn in investment performance and reduced payouts from most major providers consumer trust is running at an all time low, but as younger people start to realise the importance of pension savings there is an opportunity to develop new markets and engender trust and loyalty in the brand.