Findel Education Division is the leading supplier of Educational Products across the full curriculum and beyond. Trading in the UK and internationally with schools and educational institutions through nine high profile brands: Hope Education, NES Arnold, Philip Harris Education, Galt, Step by Step, UNILAB, Davies Sports, Percussion Plus and EDCO in Northern Ireland.
Our ongoing relationship with the marketing team at Findel was initiated through a project recently completed on their four core brands.
We were approached to help generate a clear and differentiated strategy for the brand in 2006 onwards which would maximise turnover and profit.
Our approach utilised both our Brand Blueprint™ and Brand Architecture products.
First we worked with the client to uncover the unique vision and corresponding value set for each of the brands. This involved running internal workshops which both engaged and educated participants in the concepts of Corporate Brand Strategy & Brand Architecture. These workshops ensured that each brand had a unique offering in the market place with respect to the competition and each other.
Stage 2 involved implementing part of our Brand Blueprint™ product focussed on developing a clearly realisable roadmap for meeting the brand objectives set in stage 1. We selected workshops with the board and other key stakeholders within the business as the optimum vehicle for achieving this.
Over 2 days a roadmap was completed for each brand which included a list of prioritised key actions for each brand (generated through our own prioritisation tools). Furthermore, realistic timelines and responsibilities were assigned to each key action.
The workshop utilised a blend of techniques designed for streamlining thinking and ideas to highlight only those which will most efficiently meet brand targets
