Nikon Pro is an industry award-winning magazine recognised for its customer benefits, brand and loyalty building potential as well as cutting edge editorial content and design.

The Nikon Professional customer expects a premium quality communication, showcasing the latest equipment and technology as well as high definition images. Our annual reader research is an important part of Nikons marketing analysis and an important measurement for Cedar Communications effective delivery of the publication.

Nunwood matched Nikon's technological prowess by devising our first online reader survey in 2006 aimed at two main target audiences in six languages across eight countries in Europe.  

Nunwood provided a report that quantified the key drivers of Nikon brand loyalty, gave us insights into ways of increasing the performance of the magazine and conducted a comparative analysis across markets.

A complex assignment which Nunwood approached in a professional, intuitive, timely and systematic manner. We will be working with Nunwood again on our 2007 Nikon Pro Reader Survey.

Martina Beckmann, Manager Communications and Marketing Services, Business Operation Department, Nikon Europe B.V.