Clients such as Nokia and Post Office use our film based services to help with product launches and product development.
Short films (in a talking-heads style) can have a number of benefits:
See and hear live customer reaction as they respond to your product
Allow NPD, sales and marketing teams to hear the language consumers use to describe product benefits
Fantastic ‘supporting evidence’ for post-launch reviews
Our innovative ‘Screen Test’ methodology incorporates an element of quantitative measurement – and encourages respondents to provide more detailed and reasoned explanations for their positive or negative reactions – this makes great camera fodder!