About the Expert Panel
The Expert Panel was launched in November 2006 and is used by a global FMCG
(Fast Moving Consumer Goods) organisation. Since the Expert Panel was set-up
various activities have taken place using members of the panel. Activities
range from discussions around how products and services can be developed to
better meet the needs of consumers, to testing new product concepts.
The panel is currently running for 12 months. Between now and November 2007
panel members will continue to be invited to take part in many more exciting
research activities. We do hope that you will continue to take the opportunity
to give your views and opinions as they are very much valued and will help to
shape the future direction of consumer products and services on offer to you.
Panel members who have already taken part in activities have given us great
feedback as they have really enjoyed being involved in exciting activities and
also having the opportunity to meet other people while earning some money in
the process!
Here are some of the activities you could be asked to take part in any over the
next few months:
Focus
groups
Face
to face interviews
Telephone
interviews
Product
testing
Packaging
research
Shelf tests
Online
questionnaires
Online
blogging
Diary
tasks
Accompanied
shops
Accompanied
Web Surfs
How does the panel work?
You will be invited by email from Nunwood on a regular basis to complete a task
for the panel. This invite will include details of the task in terms of what is
involved, timings and also where the task will take place. Different tasks will
take place in different places; some of these you will be able to do from the
comfort of your own home, whereas other tasks we will ask you to come along to
a venue in your local area.
We do need people for the panel who are committed to taking part in the tasks on
a regular basis and are interested in the research, but we do not expect you to
take part in all of the tasks you are invited to. It’s very important that you
check your email on a regular basis so you don’t miss out on the opportunity to
take part in a task that you would enjoy.
We Hope you will enjoy your time on the panel and enjoy every aspect of research
you participate in.