We’ve listed below our approach (in a nutshell) to some common business
problems with real world solutions;

View client success story 1 / 2 / 3 / 4 /

Scenario 1:
I have a mass market consumer brand which is losing share to both value and premium competitors. What should my brand strategy involve and how do I execute it cost effectively?

Risk factors: Further investment in the brand has no impact on loss of market share.

Solution: A redefinition of the brands strategy and positioning based on Nunwood’s Brand Blueprint™ will revitalise the brand. Workshops containing key insights on the market and creative techniques will form the basis of the reform. These workshops (backed up with consumer research) which identify a sustainable and profitable positioning for the brand

Scenario 2:
The only way to grow my category presence is to innovate continually. But my margins are shrinking and share is sliding. How can I use innovation more smartly to drive better performance?

Risk factors: Innovation continues to undermine the brand, and radically reduces shareholder value.

Solution: An integrated npd process which incorporates financial KPIs and prioritises brand objectives, like Nunwood’s IMAGINE MODEL. Followed through with a tailored implementation plan to ensure that efficiencies are maximised across the entire business.

Scenario 3:
As a financial provider, we are retaining fewer customers than we used to. How do we shore up the rest of our book, and avoid the cost of high levels of acquisition in future. Why are we losing customers and what can we do to reverse this?

Risk factors: We invest in improving customer service but customer attrition continues to grow.

Solution: Develop a ‘customer value’ model which clearly identifies the areas of your offering (product, service and brand) that are most crucial to retention. By measuring the cost of acquiring customers you can then place a value on retaining a greater proportion of your existing book, helping you develop a business case for investment in the right areas to improve retention. By communicating this effectively you will help your front line staff become more customer focused, ultimately supporting the brand and delivering greater value from your existing customers.

Scenario 4:
We are spending too much developing product and marketing to the whole market. I need to understand how to target my market more effectively, and how to focus attention on the most profitable customers.

Risk factors: Investment in a costly segmentation piece identifies segments which are neither particularly differentiated and/or easily targetable

Solution: Using Nunwood's validated segmentation planning techniques we can identify the right way to segment your target market in order to identify segments which represent a high value opportunity AND we will implement a strategy to target these segments across your business.