Our clients include:
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Category Management Implementation
To fully understand & leverage category management is to fully understand retailers and be able to provide them with the information which will grow their profits and your own.
Stakeholder engagement
Often it is the supplier who provides the insight which allows the category offer to be improved. But it is the retailers store that needs to be changed. To be effective, Category management should be a partnership process between retailers and suppliers. Our role is to provide the customers view and unify stakeholders with a customer centric vision.
We work to implement category management solutions with companies that have no prior expertise in the area to those who want to optimise their existing processes. Our offer includes:
Assortment Optimisation:
What is the optimum SKU assortment for a category and how can this be used to:
• increase listings and,
• steer product development.
Environment Assessment:
• How well aligned is the category to shopper behaviour?
• Is the planogram optimal?
• Do shoppers have room to browse and shop the category in a way which will maximise sales?
• Does look and feel prompt category engagement and inspire purchase?
Download our Shopper Insight approach
Implementation Audits:
Having collected data, extracted the insights and developed the category offer it will only be successful if it is effectively implemented.
Often the logistics of implementation hinder compliance. Visting the shop floor and talking to the teams who stack the shelves and install the PoP can uncover issues which if fixed can make the difference between an effective and a failed execution.
ianaddie@nunwood.com
