'Insight' involves weaving together relevant, commercial and customer knowledge in response to specific business needs.
Part of this is market research and data collection, but firmly grounded in understanding clients’ businesses and mapping out what is needed to meet specific objectives.
As such, we draw on much wider insight capabilities than typically associated with full service agencies:
• Business consultancy skills for problem definition and unlocking 'implicit' stakeholder insights.
• Global quantitative and qualitative research capabilities to reach out to market.
• The ability to harvest digital debate: social media and natural language.
• Sector expertise to place all things firmly in industry context (please see 'clients and industries').
Nunwood's work here leads onto Analytics...
"Nunwood are an agency that we can count on to an extent I have never experienced with any research agency before. I was confident the project was always moving forward without me having to get involved at every point. The research analysis was admired by Nunwood's competitors, Millward Brown, and the findings are being 'worked hard' here at Wyeth."
Judith Franciotti, Director Market Insights, Wyeth Global