'Analytics' involves moving from powerful insights to commercial direction. It is the ability to prioritise and monetise conclusions, carving out a profitable path forward.
This is far more than just 'running statistics' on data. Rather, we draw on the expertise and experience
of a team of econometricians, modelling experts and business analysts to work alongside our clients.
A large part of this involves joining up data - the work we do and
our clients' systems - to provide actionable links. Part of this involves drawing on a toolkit of commercial analytical tools to conduct:
• Collaborative analysis sessions.
• Linking recommendations to acquisition, retention, cross-sell, up-sell and cost.
• Then forecasting ROI.
• Simulation and war-gaming scenarios alongside decision makers.
• Business case development and validation.
Having created a road map for our client's business, the crucial next step is to 'activate' this plan.
"Nunwood's capacity to develop a commercially focused segmentation to drive strategic planning really sets them apart. Drawing on internal marketing and film to promote our work, they were able to combine consultative expertise with the necessary business knowledge to ensure our investment is delivering real results, for marketing, proposition design and customer strategies."
Simon Gulliford, Group CMO, Standard Life