13,000 new products are introduced per annum in the US alone. 30% of these fail at launch and 60% within 2 years. SOURCE: Microsoft (2007)
Nunwood has special expertise in forecasting and simulating proposition performance and financial return, prior to launch.
Doing so ensures clients’ products and services fall into the top 40% and deliver long-term commercial results.
• We employ the latest adaptive conjoint survey and modelling techniques to measure implicit consumer reaction to package combinations.
• We use this to develop simulator tools, which allow proposition managers and marketers to forecast performance of customisable product combinations.
• We draw on our own normative measures and/or your internal sales data to extend simulations to predict potential revenues.
• We work with businesses to input cost estimates for different proposition features, allowing simulations to predict revenue, cost and therefore the resultant ROI.