Globally, an estimated $15 billion (€11.8 billion) per annum is invested in tailored customer and brand tracking. Source: ESOMAR (2008)
Customer experience tracking is normally one of the biggest insight investments a company makes. Frequently, though, returns are sub-optimal: often due to excessive emphasis on measurement, poor links to financial performance and 'one-size-fits-all' dissemination approaches.
Significantly improving the profile and effectiveness of customer tracking is Nunwood’s biggest area of expertise:
• We engage businesses closely and integrate tracking mechanisms, often linking them to performance management and investment planning.
• We forge definitive links between changes in the experience and financial outcomes – focusing not just on measuring, but on forecasting returns.
• We disseminate using the latest Fizz™ Reporting and Dashboard technology, alongside techniques like film, workshops and internal marketing.
• We build action management systems to co- ordinate response across markets and touch- points, track adherence and advise on implementation.