The retail industry faces huge challenges as we emerge from the global downturn. Whatever the speed of recovery, the growing influence of the savvy shopper means that a deep understanding
of the triggers and barriers to in-store and online purchasing is more important than ever.
It’s clear the future of the bricks and mortar store
is radically different to the model most retailers currently operate. Retailers and brand owners must overhaul the in store experience, evolve the net experience and seamlessly integrate channels to survive.
Nunwood offers a broad range of research techniques from the cutting edge to tried and tested traditional methods. What makes us unique however is the retail experience our Shopper Insight team brings to research design and interpretation.
Years of experience in a range of commercial retail roles such as category management, format development, marketing and buying means our understanding of stakeholder needs is unrivalled. By combining our deep knowledge of the retail environment, emerging trends and the commercial challenge with Nunwood’s 14 year research pedigree we deliver insights which can effectively be understood, embedded and acted upon.
Our research toolkit covers a range of highly effective techniques designed to measure, observe and enquire. Virtual Shopping, Eye Tracking, Video Observation and Neuroscience are amongst the products we offer to help you increase your understanding of the shopping dynamics around
your store, range or brand.