“Being a leader in the emotional arena allows retailers to generate a minimum of 30 percent in additional sales when compared to their counterparts.”
Point of Purchase magazine (May 2000)
Purchase decisions in modern retail environments are split second, subconscious and sophisticated. Traditional shopper research techniques rarely address these fundamental facts. Nunwood’s focus is therefore the application of cutting-edge, innovative technology and latest thinking, with real focus on action and return.
• Biometric and neuroscientific techniques to unlock the subconscious, emotional drivers of shopper purchase behaviour.
• Shopper observation using fixed video cameras to evaluate fixture efficacy and product interactions.
• Mobile eye tracking to understand issues from how the total store is navigated through to purchase decision making at a single fixture.
• Radio location tracking and video capture enabling a detailed understanding of shopper routes, footfall and dwell times.
• Discrete choice exercises designed to evaluate product selection in a competitive context aiding the development of assortments and planograms.
• SKU optimisation to define optimal range at a category level.
• Packaging standout exercises designed to evaluate the on-shelf impact of your creative.