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Retail ASDA B&Q Sainsburys McDonalds Somerfield Tesco Morrisons Matalan John Lewis DSGi	Media BBC Guardian BSkyB Virgin USA Which Metro	FMCG Reckitt Benckiser Wyeth Warburtons Unilever Muller Nestle InBev Cadburys Staples Coca-Cola Kelloggs Premier Foods P&G Arla Foods
Utilities Post Office Royal Mail EDF RAC Npower British Gas Balfour Beatty Scottish Power	Health & Beauty NHS BUPA Bayer Seven Seas Helen of Troy Boots Pfizer SSL International	Automotive Fiat Ford Hyundai Toyota
Finance Alliance & Leicester Aviva Barclays Prudential HSBC HBOS RBS Standard Life Zurich Barclaycard MNBA Bank of America	Telecoms AOL Nokia Orange Sony Virgin Mobile Vodafone Carphone Warehouse Talk Talk

Retail

Nunwood’s work within the retail sector spans grocery and c-store, though to high-street, electronics, fashion and online.

Our work has ranged from store level customer-tracking, through to category management, assortment strategy and shopper segmentation.

Increasingly we employ sophisticated reporting and action-management systems using Fizz™ technology to help manage improvements across large estates and sales channels.

We also innovate heavily. Our Bioshopping® technology offers unparalleled insight into shoppers’ emotional reactions to the in-store environment and the proven sales results these entail.

t: +44 (0)7812 006 604,
e: IanAddie@Nunwood.com
Visit Ian Addie's LinkedIn Profile

Media

In an increasingly fragmented media environment, it's vital to adopt a way of working that couples traditional understanding with an intuitive sense for the new, digital age.

Our approach to media analytics and consultancy is widely embracing of creativity, but firmly anchored in the hard language of return. We believe that new media and digital thinking, though intrinsically valuable, is most heavily defined by its use in meeting long-established business goals of brand building, revenue maximization and customer management.

Via our work with leading broadcasters, newspapers and content providers, we've recently coupled techniques such as audience measurement with digital communities; co-creation of new formats with marketing ROI forecasting. By blending creativity with business sense, our work within the media industry is firmly anchored in return.

t: +44 (0)7812 006 615,
e: SarahHoughton@Nunwood.com
Visit Sarah Houghton's LinkedIn Profile

Financial

Throughout the global economic downturn, Nunwood has significantly increased the amount of work conducted with retail banks, leading insurers and specialist financial services providers.

By offering solutions closely tied to internal data sources and business intelligence, our work within financial services has helped decision makers maximise returns and perhaps most crucially at present, minimise risks.

For instance, our proposition simulation capabilities have been used by major retail banks to forecast revenue streams, isolate unsuccessful projects and rationalise spending. Our work in the field of Customer Value Modelling has allowed leading providers to forecast paybacks from service enhancements and invest only in parts of the experience that deliver real returns to both them and the customer.

t: +44 (0) 845 372 0101,
e: davidconway@nunwood.com
Visit David Conway's LinkedIn Profile

Telecoms

The next several years are widely predicted to deliver on the vision the telecoms industry has been working to for the previous two decades.

As convergence enters end-game, the challenge for market leaders is no-longer simply maximising ARPU, but rather becoming a trusted gatekeeper brand to consumers' digital and offline lives.

Alongside this paradigm shift, issues of service remain high on the agenda. Our global work with leading telecoms firms has helped forecast the financial returns from different combinations of service investments. This, in turn, has led to very targeted incremental and blue-sky innovation, addressing not just service improvements, but the continued evolution of the telecoms industry as one of the most important forces in consumer marketing.

t: +44 (0)7812 022 521,
e: andymoore@nunwood.com
Visit Andy Moore's LinkedIn Profile

FMCG

The fundamental shift in consumer attitudes prompted by the recent economic downturn arguably has implications for the CPG industry that are only just being felt.

What is clear is that many of the comfortable rules of product design, testing and marketing prevalent in the last decade are no longer entirely relevant to today's consumer mindsets.

Whilst much of Nunwood's work has recently revolved around profitable innovation and testing, increasingly this is being placed in the context of new models of consumer behaviour or segmentation. By doing so, global brands are demanding not only superior targeting of products, but also tighter control over potential return.

t: +44 (0)7727 275 194,
e: ClaireBoorman@Nunwood.com
Visit Claire Boorman's LinkedIn Profile

Pharmaceutical

Nunwood operate globally in the fields of OTC, consumer and practitioner-led pharmaceutical research and consultancy.

In an increasingly restrictive marketing and developmental environment, traditional methods of solely practitioner-led insight are fast becoming outdated. Whilst still a vital component of the mix, new models of end-user informed research and development - made possible via increased patient education and awareness - are often seen as an important component in many therapeutic categories. Simultaneously, the product or overall corporate brand is growing in significance in both consumer-facing and practitioner-facing environments.

With specific expertise in the fields of branding evaluation and strategy, product development / testing and indirect marketing assessment, Nunwood is preferred partner to several of the industry's leading organisations.

t: +1 (0) 718 300 3870,
e: MelanieAppleby@Nunwood.com
Visit Melanie Appleby's LinkedIn Profile

Utilities

The last decade has seen the utilities industry change its customer engagement model significantly.

Levels of switching behaviour previously only associated with general insurance are now commonplace, with increasingly targeted customer management and affiliate marketing driving overall churn.

Alongside this, the industry is increasingly looking for new opportunities to up-sell customers to home and business services, with significant margin enhancements available to those brands successful in this.

With the increased media attention and growing public scrutiny on price, Nunwood's work within the utilities and energy industry is firmly focused on achieving the optimal, profitable balance between service, marketing and pricing strategy.

t: +44 (0)7812 006 627,
e: ColinBunn@Nunwood.com
Visit Colin Bunn's LinkedIn Profile

Automotive

Tough times for the automotive industry have made solid research and analytics ever-more-vital to re-establishing revenue growth.

With marketing budgets still generally showing a 40 - 50% decline on 2006 levels, Nunwood's challenge has been to isolate those activities delivering a poor return, whilst boosting overall effectiveness of under-utilised channels and media.

A range of techniques, from brand / ad tracking, through to marketing mix modelling, underpin our approach here. This is coupled with the capability to optimise sales channels, with a strong focus on improving the dealership channel via precise, tactical improvements or generalised process changes.

t: +44 (0) 7812 006630,
e: LeonDavis@Nunwood.com

Tim Knight,
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Nunwood is fortunate to work with some of the smartest marketing and business brains on the planet.

Amongst our clients, we’ve been partnered with the insight, planning, strategy and management board teams from a range of inspirational brands across the Fortune Global 500.

By allowing our most senior people to be the most client facing – as opposed to “promoting” them to internal management – we build lasting relationships which transcend traditional “supplier / client” models.

For further information, please use the links to the right.

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Retail

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